SPOT TV

Disease Prevention and Health Promotion Campaigns, Sezione sanitaria, Department of Public Health and Welfare (DSS), Canton of Ticino

Health promotion and disease prevention campaigns developed by the Cantonal Health Office (Sezione sanitaria) were addressed mainly to the local population. The campaigns used different communication tools as for example TV spots, posters, illustrated booklets, radio broadcasts, interviews ecc. according to the purpose. This page presents a choice of TV spots.

If you swim in fat you are cooked

Cantonal Primary Prevention Program on Cardiovascular Diseases, 1990, developed by Sezione sanitaria/DOS
Bronze Award Cannes 1991
Art Director : Franco Cavani
Copywriter and Producer: Victor Tognola

Vegetables

Cantonal Promotion Campaign for Healthy Nutrtition, ca. 1992 , developed by Sezione sanitaria/DOS together with Swiss Cancer League
Film Director: Victor Tognola

Western

Primary Prevention Program on Cardiovascular Diseases, 1984-1989, developed by Sezione sanitaria/DOS
Film Director: Victor Tognola

Man Reduced to Ash

Primary Prevention Program on Cardiovascular Diseases, 1984-1989, developed by Sezione sanitaria/DOS
Film Director: Victor Tognola

The Right to Information and to Appropriate Health Care

Campaign for Patients’ Rights, 2001, developed by Sezione sanitaria/DSS
Illustrator: Franco Cavani